If you thought last year was a hit, you have no idea what a treat you are in for this season with Elan Lawn. Just two days to go, women are already cramming outside stores for pre booking and cutting deals with shop keepers and stockists to pay extra to ...
The madness of FPW15 has come to an end, but our head is still reeling from the fashion overdose!! Three days and endless showcases with some inspiring and some very 'sellable' collections have us thinking if Fashion Weeks are really being done justice to. From celebrity show stoppers, to tacky ...
A day prior to the uber exclusive Magnum Party 2015, I entered the Labels Store with my eye on the prize. I knew I had to hunt through racks of designer outfits to make a choice for the right dress for the evening. I really wanted to pick out something ...
We all love Èlan for many reasons but mostly for the diversity that is prominent in their designs. At Èlan, you have the option of picking out stunning western wear designs like gowns, skirts and modern silhouettes, or you can pick out the signature Èlan couture outfit featuring heavy embellishments, or you ...
For many, couture pieces are just something that are worth looking at on ramp with lustful sighs or to be pinned at Pinterest in midst of a monotonous-work break at office. But here is the good news; it doesn't always have to be that way. Sometimes, investing in a few key pieces ...
Following the successful launches of their flagship stores in Karachi and Lahore, Sapphire will be launching its Islamabad store on the 4th of July 2015. Led by Khadijah Shah of Élan, the Sapphire Eid Collection is ready to hit the stores and we really like what we see! Sapphire Lawn ...
Hear, hear! The one and only Khadijah Shah, the woman behind Elan & Sapphire two power brands of the Pakistan Fashion Industry, is sharing her summer commandments. In the summer spirit, Khadijah’s ready to wear collection for Sapphire is perfect for the summer – fun, quirky prints that are light ...
Traffic was jam-packed and the wardens could be heard screaming at drivers trying to one-up the poor folk on the streets. The smart ones walked . The rest got stuck. We saw blow-dried heads of women who spent hours applying makeup walk in white mystical tents. The stage had been ...
We are still scratching our heads about the PFDC Sunsilk Fashion Week 2015 schedule. What has been the biggest fashion event on the calendar traditionally, always boasts a very robust and exciting line up of seasoned designers. Surprisingly though, after years of going from strength to strength, the PFDC schedule ...
Every spring, every year, few very important events take place that charter the course of how the Summer will unfold, yes I am talking about the Lawn launches. Every year I am inspired to also launch a lawn of my own and contribute to the social uplift by making a difference ...