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Tag: Fashion

ÈLAN VITAL

We all love Èlan for many reasons but mostly for the diversity that is prominent in their designs. At Èlan, you have the option of picking out stunning western wear designs like gowns, skirts and modern silhouettes, or you can pick out the signature Èlan couture outfit featuring heavy embellishments, or you ...

Pepe Jeans

TOP PICKS FROM PEPE JEANS SALE!

Pakistan has an interesting mix of both local and international jeans retailers but Pepe Jeans London has definitely added some excitement to the mix. With a wide range of jeans varying in materials and styles, Pepe Jeans has something for everyone. Head on over to Pepe Jeans London at Vogue Towers ...

THE INTERNATIONAL WOOLMARK PRIZE 2015/16

(On July 22nd, the fashion parade descended upon the Manzil Hotel in Downtown Dubai to see Suket Dhir and Taller Marmo being announced the regional winners for the International Woolmark Prize 2015/16 for menswear and womenswear, respectively. Read on for a brief history of this prize and details of the ...

PEPE JEANS LONDON

The London based jeans brand ‘Pepe Jeans’ has finally arrived in Lahore. With the successful launch of their first store at Centaurus Mall, Islamabad, Pepe Jeans London has opened up shop at Vogue Towers, M.M. Alam Road in Lahore. Pepe Jeans London is the go-to jeans brand for the young-at ...

TRAVELOGUE: AMNA BABAR

Amna Babar is a staple in fashion world, be it on the ramp or spread over the pages of fashion magazines and catalogues. In a short time, she has certainly made a name for herself as a dedicated and hard working young model. Fashion designers love her due to her ...

GIVEAWAY: BRINGING EGO BACK

I guess we all know EGO; a high-street brand that offers ready-to-wear ensembles in all shapes and sizes. Now, after a mild 'hiatus', the brand seems to be all invigorated ready to take on the booming high street market! EGO has introduced five new lines in celebration of Eid complimenting their products. ...

ZAHIR RAHIMTOOLA

Walking into a white-washed office with large mahogany table overlooking a monitor with CCTV cameras and tower of fashion magazines, I knew Zahir Rahimtoola has led me in a quiet corner to unravel the story behind his self-build empire. His larger than life persona and glistening eyes not only reflected ...

FASHION MISTAKES TO AVOID

A true fashionista exudes confidence and a sense of effortless outfit creativity that leaves some in awe of the wonders they are capable of. They share their talent with the work and with the endless stream of posts outlining their outfits. They show us how ingenious they are with the ...

HSY LIMITED COLLECTION

For the last 21 years, HSY has worked hard at establishing himself as the Couture King of Pakistan. So single minded was he in this direction that he was one of the last of the 'big' designers to go into mainstream retail, a decision that finally came in his 20th year in ...

FARIDA HASAN EXHIBITION

Farida Hasan has become a name synonymous with great design aesthetic when it comes to chikankari kurtas and her latest collection 'Roses and Cream' remains true to the brand's signature style. We were excited to learn that Farida Hasan is all set to exhibit this latest collection at their Lahore studio. The exhibition ...

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