The beauty of life is that of a story untold, because it's the ultimate truth that appears and disappears amidst a myriad of colours that reflect on it's mystery and thus, becomes an afsanah. The brand, Afsaneh is a beautiful ode by the queen of retail, Khadija Shah, and is ...
Fast forward in the 1.5 years of BTW’s origin, the stylish brand has launched their very-hyped fourth store in the vivacious city of lights – Karachi after serving a successful spell with three mega stores in Lahore. Applaud! BTW IN KARACHI BTW has met with numerous sold-out collections in the past ...
Khaadi first opened its doors to us in 1998 and we fell for their designs hook, line and sinker! What started as a single store in 1998 has developed into not only national but also an international brand with stores in U.A.E and U.K. BIGGEST KHAADI STORE Khaadi’s design philosophy and ...
I have always been one for minimalism when it comes to dressing up. One's look is definitely an area where less is more stands true (that doesn't mean less clothes, just simplicity). The madness of print and the obsession with styling every piece with all the trends piled one on ...
Everyone knows it, the hue and cry around the speculation that Khaadi had fired 32 workers only for demanding minimum wage (for those who do not know minimum wage for unskilled labor in the country is Rs. 13000-Rs. 14,000 in Pakistan). The social media has been buzzing with photos and videos ...
Have you ever experienced going to a shopping mall looking for, let’s say a perfect ensemble for a special occasion? I am sure we all have! While sauntering through numerous shops, one of the many store windows, down the lane grabs your attention and you are thrilled to check it ...
So what do you do if you graduate from PIFD with a gold medal? Furthermore, if you hold the highest CGPA and are awarded a scholarship on behalf of LSA? Well if you are just anyone, you will probably think of setting up a bridal design studio and churn out ...
Honestly, with the clutter of all local high street brands, and almost everyone churning out the same stuff, raiding stores and finding things we love becomes, hard. I had previously seen a lot of stuff from BTW Pakistan, they had launched the brand last year with a catchy name, campaign ...
It's no secret that clothes and bags work go hand in hand to create the "IT" look. Whether it be for college, day-day, night outs or weddings, you can complement your outfits with Nina Neri's amazing bag collection to create the perfect "IT" look. STYLE YOUR BAG We spoke to the ...
Are you tired of lawn? Do you feel chiffon is too old-ish to wear, or do you just want to experiment with your wardrobe? Good news is LALA has an Eid collection 'Dahlia' which is an amalgamation of lawn, cambric, chiffon and jacquard pieces that have been further developed using intricate ...