It is the simple joys of life that matter the most but unfortunately, we often fail to realize their role in making us happy. After tirelessly working for the entire day all of us need some rest as well as something that would bring us a little happiness.
The recent Sooper campaign Seedhi Saadi Khushi ka maza (the simple joys of life) is yet another addition to their series of touching and uplifting ads. Their heartwarming TVCs make you realize that amid our busy routines, even the simplest things can make one feel happy and content. Sooper’s campaign is a reminder to savor the happiness of these simple things, before they are lost forever.
Sooper had a brilliantly executed ad “shehar main, gaun main…” Which really touched the pulse of the nation. Compared to that ad, all its other ads are hopelessly off the mark in terms of creativity and branding…