This year Zara Shahjahan presents her second independent Lawn collection, Noor-Bano an ode to the romantic Pakistani woman, captured through a mystical campaign shot in Cholistan and the palaces of Bahawalpur by Abdullah Haris, featuring the beautiful SyraShehroz....
There probably isn't a soul in the country who doesn't know that Fawad Khan's new Bolly flick Kapoor&Sons released this weekend. Much anticipated and talked about, the film is produced by Karan Johar's Dharma Productions and star Fawad...
This year we have really been hit hard by Lawn, its really hard to even make a differentiation at times because of the prints and color palates, even the shoots being quite similar in most cases. While most...
The most awaited drama series of the season is set to release on 23rd March. Starring Imran Abbas and Aiza Khan, Tum Kona Piya is a story of love and will be aired on Urdu1. The drama will see...
If you thought last year was a hit, you have no idea what a treat you are in for this season with Elan Lawn. Just two days to go, women are already cramming outside stores for pre booking...
The news is already out, Mehreen Raheal recently wored on her come back portfolio that was shot by Rizwan Baig. The hair and make up were by Adnan Ansari and Mehreen's looks were styled by SiddySays Styles (that...
You must have seen Billboards across the cities, if you haven't, then let us tell you what HOBO by Hub has been up to. A beautiful shoot for Spring Summer 2016 collection is what!! Featuring the mega talented...
Its no secret MUSE is our favorite design house. We love wearing the MUSE, and boy do we wear it often! With one of the most distinct aesthetic, the brand never disappoints with its creativity and innovation in...
'For me this season fashion is not just about a look, for me this season is very emotional, its something I really stand by and believe in' HSY spoke to us about his upcoming fashion week collection in...
Even with all the textile giants launching their lawn brands, to small textile unit owners partnering up with leading designers for designer lawn, it seems that the market is still hungry for more. In the advent of this...