She is young, charming, entrepreneurial and very well grounded. We sat down with Khadija Rahman, Creative Director of GENERATION who is one dynamic business woman and a hands on mom! SS: How old is GENERATION? KR: It started off in 1983,...
So like all girls, we love dressing up, and working round the clock we are usually pressed for time to store hop and find what we like in different stores. Which is why raiding the Ideas store in...
Sapphire is one year old on the calendar, but the way the brand has changed the face of Pakistani high street fashion has been remarkable. We at SiddySays have always admired the brand's approach and enjoyed writing about...
The madness of FPW15 has come to an end, but our head is still reeling from the fashion overdose!! Three days and endless showcases with some inspiring and some very 'sellable' collections have us thinking if Fashion Weeks...
Dressing up for winters, especially eastern wear is always a challenge! Its very cold and layers can be tricky to handle. Luckily shawls are all the rage this season and there are some great colors and prints out...
Whenever one tries to break a norm or start anything new, the first people to give you their wisdom are the nearest and dearest Since I started my Forever Lean Program, which is a bit different from the...
FPW 2015 kicks off in Karachi tonight. With an exciting line up and some promising collections from what we have seen so far, we are set to fly to Karachi to witness 3 days of fashion in all...
Khayaal Festival is coming to Lahore for the second time this weekend on the 28th and 29th of November at Alhamra Arts Council, The Mall, Lahore. Here are the 10 things to look forward at the Khayaal Festival....
It is that time of the year again. FPW A/W 2015 beckons, and we are just waiting to fly to Karachi to witness fashion and glamour at their best. From a stellar line up on the ramp, to...
I was never a health freak; partly because I have been blessed with great genes, partly because like many I am lazy and inconsistent. Having relied on shortcuts to lose weight all my life, I relied on quick...