In a stringently patriarchal society like Pakistan, where our way of life is still defined by men, and where women are struggling to earn recognition and respect, are some of the general hardships Pakistani women are submissive to....
SS: How did you end up in PR? MA: Considering that I had served a few good and experienced years in the industry, I came to a realization that there was a distinctive disconnect between people and PR...
Being a woman is hard work but being a determined woman is a force to reckon with, and I Am Tomorrow is a #WomenForWomen movement that celebrates women from multiple fields to discuss and highlight the totality of...
We’ve all been there, admiring racks and racks of clothes in our favourite stores before finally selecting a piece that we just couldn’t leave without. So imagine if you could step into the future with an app that...
Should you ditch the mascara and opt for the trendy eye lash extensions? While this trend has been picking up frenzy, we also decided to get our lash extensions by hooking up with Sahar Razi of Get Lashed,...
The fashion industry has grown and the competition has multiplied. And to stay on top of their game for these gregarious lawn-wars to spew out, there is a strategy spelled behind these beautiful lawn shoots and the gorgeous...
We’re kind of tired of the over-sculpted cheekbones and contoured face; imagine a balmy pink glow on your cheek which looks prettier and gives your face the needed warmth this summer. Because the epic amount of blending needed...
Imagine having a Stylist personally attend to all your fashion needs when you visit a store. Swell, isn't it? Well, that's what happened when we visited Kayseria's outlet at Emporium Mall and helped their loyal customers pick out...
La Poe’tesse Noor Luxury Lawn 18’ by Saadia Asad is a beautiful blend concocted from a vibrant summer palette that exudes timeless elegance woven in the fabric of this collection with intricate detailing of each outfit, and SiddySays...
So, the Oscars 2018 finally took centre stage at the Dolby Theatre that was bursting with stars glowing with glamour, first time nominees and prepared speeches. The night had its high's and its low's, hilarious to awkward moments...