The pre-partition is an era that is a time lost to us. We not only lost lives, but we lost loved ones, women and children, and misplaced families to the horror and trauma that occurred between two nations...

Promoting a film for any actor can be a tedious task when it involves traveling around the world, but for the cast of Parchi, the fun was endless - whether it was dropping by at the local cinema,...

Since the men and women’s apparel industry is flourishing, it’s no surprise that the market for kids wear is also burgeoning. All parents want their kids to look smart and it’s a great idea to inculcate the sense...

Beauty doesn’t come cheap, even though we love everything beauty. From authentic skin care products to eye shadow palettes or the latest in lip care, getting hooked to beauty can be ludicrously expensive. However, if you are a...

With a number of wedding day hair options, the art of choosing a particular hair style can become over whelming because the hairstyle you choose to wear is equally important as the dress, accessories and makeup if you...

To survive in the restaurant business, you need to be in the forefront and give a tough competition to your competitors since there are new restaurants opening up every other week - and then there was VEERA 5...

Launching across the Middle East, Zero Makeup is the brainchild of Pakistan’s renowned makeup maestro and hairstylist, Nabila who has achieved yet another magnanimous milestone by collaborating with giant retail brand, Bloomingdale in Dubai Mall. Zero Makeup is...

We love working with our favourite celebs. So when it was time to style Hareem Farooq, we were elated. For Parchi's promotions, we naturally dolled up the film's actor and producer in 3 different looks. In her first...

Since most of you already have hit the sales and ridiculously splurged on the steamy January winter sales and stocked up on most of the hot-selling pieces for the next season, we applaud your pro activeness! And those...

From hitting royally pop notes to soul-searching music and electronic dance beats, music is their first language, which is why we decided to have a rundown of some of the famous young artists and their songs that their...