We love our share of Karachi designers – they are always a fresh new look at the way pret and formals are being done! And Shamsha Hashwani one such designer! She is based out of one of our...
Khadija Malik is a freelance writer and fashion-journalist, who in addition to being the recipient of the 2010 Ladiesfund Trailblazer Award is a social commentator and is in the process of writing her first film script! If that is...
Tell us a bit about the Farah Talib Aziz brand philosophy? Farah Talib Aziz’s work exuberates effeminate opulence, garnished with her signature embroidery and floral motifs. Her design philosophy is to magnify femininity, with the help of regally...
Zara Shahjahan is a name synonymous with quality high-end luxury fashion. Recently, we got the exclusive chance to see the entire design process for her upcoming lawn, first-hand at her factory. The Zara Shahjahan factory is located in the...
This time, as the summer mania rolls in, looking for clothes will as usual be a nightmare. However, Ready to Wear offers a respite and for years and years now, Generation has been serving this market... We in...
Mascara is essential to complete your eye makeup. Whether it is adding volume, lengthening or polishing the eyelashes, mascara is the go-to product. Of course, the formula is essential but like any other makeup the results of the application are...
The Academy Awards is THE event of the calendar year without a doubt. It brings together numerous actors, directors, producers and other incredibly big names from the film industry and celebrates the previous year’s achievements and accomplishments. Every...
Modelling is THE most taxing yet glamorous field in the fashion industry. After all, what is the point of making gorgeous outfits without anyone willing to show them off? We have some absolute stunners that are rolling in as...
Makeup itself is all about the product, but the results are in the application. And so, the secret to flawless application lies in the kind of tools you use to apply this makeup. Naturally, if you are using...
Élan, in Pakistan, is a name that not only resonates with incredibly wearable, luxury fashion but is also trusted with a diverse range of ensembles for its consumers. True to its word, Élan has launched two capsule collections...