If you are going by the book then being a model entails two important things; the perfect figure AND the perfect height. This is a global rules to start as a model. For us Pakistanis, 5’8” is a...
Deepak Perwani has long been a name synonymous with couture fashion in the Pakistani industry. He has been around for a long time (over 20 years as he once told us) and is recognized as one of the...
Stress is something we all live with these days. Somewhere between picking up the children from school to studying for the coming finals, we forget that stress is something that should NOT be a regular part of life...
Karl Lagerfeld and Anna Wintour are the two names to be reckoned with in the global fashion industry and there is no denying that. The two are known for hosting some of the most glamorous events that are...
We are all for celebrating your real age and embracing life as it comes. But honestly we are not averse to the idea of 'preventative measures' against ageing, if you're for it we're cool and if not its...
If you're associated with the Fashion or Lifestyles industries in Pakistan and you don't know Selina Rashid you're probably not as 'with it' as you think. Safely, the pioneer of PR as we know it in the fashion...
Lahoris are famous for their love of food but we often feel that this love hasn't translated into fine dining ever. While our beautiful city is home to some of the most scrumptious desi/ street cuisine, we often...
A lot for brands rely on celebrities for star power and top of mind, but not many do it consistently. Samsung for one has been associated with some serious star power campaign after campaign. The platform was strengthened this...
We are always on the lookout for real people who are working relentlessly to make a name for Pakistan globally. And recently, we came across one such name; Fiza Farhan. She has left us talking ceaselessly about just...
People come and go but there are some that leave this earth marked with their greatness for eternity. Faizaan Peerzada was a legend and was taken from us too soon. Today, we remember the great man that he...