We caught up with Mahira Khan, the actress who has pegged the attention of the Pakistani film industry, at the Bin Roye press conference. She is a true sweetheart and it is quite understandable why the people of Pakistan have...
Hear, hear! The one and only Khadijah Shah, the woman behind Elan & Sapphire two power brands of the Pakistan Fashion Industry, is sharing her summer commandments. In the summer spirit, Khadijah’s ready to wear collection for Sapphire...
Self-reliance is your middle name and you tend to break free from the shackles of dependency This wave of independence lets you make a new set of rules where you become the master of your universe. Asking for permission becomes something...
23rd May 2015, Fashion Day Out, marked LAtelier’s five years in the industry. To mark this day Pakistan’s premier multi-brand store held a one day exhibition featuring brands from London, Karachi and Lahore for the first time in...
Pakistan has the potential to create something if given the right platform. Realizing this, Walnut Studios provides this platform to the aspiring artists to utilize their facilities to create their own music! What started off as a studio...
Maybelline New York celebrated a century of taking trends from the catwalk to the sidewalk on the 15th of May 2015, commemorating “The Power of Expression”. The event in Pakistan marking the brand’s ten decades in the makeup...
There may not be a universal definition of an 'IT' girl, but for us at SiddySays, someone who balances beauty and brains and then absolutely seals the deal with an individualistic style of sense is an 'IT' girl....
With the launch of MM cosmetics last week, SiddySays got the chance to sit down and discuss the story of Halal makeup with Masarrat Misbah. We delved into the technical aspect to get a clearer picture of what...
Thursday evening saw a crowd of frenzied people, from the crème de la crème to politicians, actors, artists, and journalists, descend upon the Gulberg Galleria to see the store opening of Miaco Carpets. It was a successful event...
Now this may be a bit late but then again, it’s better late than never. Cinderella is fondly remembered as being one of the Disney princess posse embodying the cliché theme of good triumphing over evil. As a...