For many, couture pieces are just something that are worth looking at on ramp with lustful sighs or to be pinned at Pinterest in midst of a monotonous-work break at office. But here is the good news; it doesn't...

Starting off with a festive food-preparation in the kitchen, Bin Roye showcases Saba (Mahira Khan)  continently spotting the moon from her rooftop that puts everyone on the Roohat-e-Halal committee to shame. Chemistry sparks between the two leads: Saba...

Walking into a white-washed office with large mahogany table overlooking a monitor with CCTV cameras and tower of fashion magazines, I knew Zahir Rahimtoola has led me in a quiet corner to unravel the story behind his self-build...

Summer Makeup Trends are crucial piece of information for the Pakistani women because summers are here to stay! While it’s important to maintain ones cool in the sweltering heat, it is perhaps more important to look cool whilst...

Karachi is a metropolitan city known for its hustle, bustle and diversity that breeds from within. While on one hand there is billboard overlooking the streets with a shirtless male-model, flexing his abs and having a go the...

The international scene has almost always been in the limelight of cultural representations that homogenize and normalize practices such as cosmetic surgery, obsessive dieting and physical training. There are vehement arguments and lawsuit cases filed against the International...

She sits across from you on a table, with her chin-length auburn hair veiling her face as she bends down to type on the keyboard. Her oval face looks up from the glowing laptop screen for a moment...

Summer is back and there is nothing better to do that to beat the heat by wearing diaphanous kurtis and flimsy chiffon blouses all throughout the day. While the lawn may have taken the center stage this season,...

The shows picked pace as Telenor Fashion Pakistan Week continued for the second day in Karachi and comprised of a dramatic showdown of hits and misses. Starting off with the strongest presentation of the day, JafferJees hit all the...

The first day of  the Telenor Fashion Pakistan Week Spring/Summer 2015 kicked off in high-spirits however the fashion presentations lacked the desired impact. Every fashion day has its high and lows but unfortunately, when punctuality of the event is...