Syra Shahroz is the quintessential woman who is surrounded by an aura that is all too pleasing to the eye. She’s beautiful, smart and diametrically opposite from her female counterparts, and we love that about her. We know she’s...
Fashion is evolving everyday from the runway to retail, and as expansive as the fashion genre is, women’s and menswear have outgrown from the traditional silhouettes and dived into combining everything that makes fashion worth talking about. And with...
Do you know what’s really happening on the runway of global fashion? Well, it’s the latest thing and trending, and the multinational UK brand, NEXT is adopting all that’s in vogue. Popular for their clothing, footwear and accessories in...
Imagine beauty and chaos culminating into a gorgeous-looking fusion of two people who know how to set the screen on fire – well that’s Mahira and Fawad for you and they are very much back for their cover shoot...
Imagine not having to hear the sound of your mother’s voice, a family argument or a child’s innocent laughter? About 5% of the world’s population has a hearing disability, but we’ve been treating this disability as a lingual and...
Imagine a fun-filled (and not-a-chick-flick) movie about four close friends in different stages of their lives with individual issues; one is married, one is married with issues, one is divorced and one is a commitment-phobic. We don’t think things...
The sweltering summer heatwaves may have caused us to take shelter in the comfort of our homes, but women also have other worries other than being holed up. With the advent of Eid, perhaps the more pressing matter is...
Pakistan's renowned clothing brand Alkaram just launched its festive collection volume 1 with the beautiful Ayeza Khan as the Brand Ambassador. And this time around, the collection will be playing with a lot of different fabric, design and embellishments...
Like they say, the way to a man’s heart is through his fill, and the way to a woman’s heart, well in this case it’s not diamonds or gold, but a fancy wardrobe! And with Eid-ul-Fitr a few weeks...
Khaadi is possibly the only retail and lifestyle brand in Pakistan that has become a staple in our lives for its diverse range of high street fashionable items that speaks in volumes of our ethnic sensibilities and instantly connect...