A long time ago, L’Oréal Paris initiated the campaign to realize the powerful voice of women with the iconic slogan of “We’re worth it.”
The message which they want to deliver through this campaign is to empower women to listen to their inner voices and realize their self-worth. The slogan spread like wildfire globally, empowering women to stand up for themselves no matter what color, race, and geographical location they belong to.
This women’s day,L’Oréal Paris brought this “Lessons of worth” campaign to Pakistan to assert women’scompetence without judging their appearance or features.
Momentous Journey of “I’m Worth it to We’re Worth it.”
The slogan was coined by Ilon Specht in 1971, who was depressed to see the women being objectified for brands promotion. She availed the chance to write for the L’Oréal Paris advertisement and portrayed a different side of the story. Why can’t we use it because weare worth to look good?
“Resonate the Lesson of Worth”
The campaign “Lessons of worth” resonated with women of all ages and brought self-confidence in women to sense the capabilities they are bestowed with. Today, the slogan “We’re worth it” empowers women to embrace themselves and pave the way to achieve their goals.
Women of Worth – Empowering against Odds of Society
L’Oréal Parisbreaks the barrier of looks that are associated with success. You can’t be an actor. Why? Because you don’t look a certain way? The “Women of Worth” campaign brought in self-confidence in women. To believe whatever the color, shape, and size they have, they are beautiful and, of course, “they are worth it.”
“Nothing can stop you from achieving your goals except you”
The brand intends to empower women to succeed with no barriers. At the same time, nothing can break you down except you. So, stand up firm for yourself, realize your self-worth, and do not let the voices of people in your head pull you down.
L’Oréal Paris Knitting Women in a Sisterhood of We’re Worth it
The brand unveils the women who have proved to be a game-changer through self-confidence and resilience. They never let the people’s voices overpower them and achieved success. People like Iqra Aziz, Amna Raheel, Safaa Rauf, Naiha J Eman, and Mahvish Ahmed participated in the campaign and shared success stories.
IqraAziz – Spokesperson of L’Oréal Paris
“…. Our Worth Is Not Dependent on What They Say……”
She has proved people wrong by trusting her self-worth. In her videomessage, she explained how people refrained her from continuing passion for acting merely because of appearance, yet she has proved them wrong.
Mahvish Ahmed
“…. Turn a Deaf Ear to those Who Thought I Cannot Make It….”
Shifting to an entirely different geographic location did not stop Mahvish from pursuing her goal. Despite listening to harsh words from the people around her, she succeeded and is one of the best influencers/bloggers.
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Safaa
“…… You will succeed if you try….”
Safaa’s firm belief in getting what you desire if you work hard has pushed her towards success. She believed in the women inside her, and now she’s the boss.
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Naiha
“……It’s okay to be themselves to wear their skin proudly….”
Naiha has set a huge example for all the girls to throw off the shackles of insecurities and be comfortable in their own skin.
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Amna Raheel
“ ……Feet, what do I need you if I have wings to fly?….”
An inspiring woman and a role model who proved nothing can stop you from achieving your goals.She did not heed what people said and utilized her unique abilities to be financially independent.
