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STYLE

Best Fashion Quotes

FIVE FASHION QUOTES TO SWEAR BY

We are in the business of fashion and so, our life revolves around it and more often than not, we find ourselves understanding, loving and breathing style. Here are some of the fashion quotes by our favourite and historically iconic fashion designers that...

Amna Niazi Hobo By Hub

RAID THE STORE: HOBO BY HUB

Shoes, bags, scarves, glasses, wallets, Hobo by Hub is a dream come true for an accessory lover. A visit to the new Hobo store in the brand new Nishat Emproium Mall was a reminder of the variety the brand carries...

IDEAS BY GUL AHMED SALE

IDEAS BY GUL AHMED SALE: TOP PICKS

With Eid-ul-Azha right around the corner, we have all switched into a festive mood. And what better way to celebrate the festivities, than by doing a little retail therapy. Yes, we know that we are serious shopaholics. And IDEAS...

AMNA NIAZI

TREND REPORT: COORDS

  There are so many trends coming through as the fall season is approaching us and we're loving all the new, vivacious pieces hitting the stores. We're absolutely adoring the idea of coords, or matching separates in particular. Whether...

DIVA'NI PAKISTAN

THE MAGIC OF DIVA’NI

I have been obsessed with movies since I can remember. In particular Bollywood films, as they were a big part of my life growing up. Even though back in the day the production values, screenplays, costumes were nothing in comparison...

3 REASONS TO LOVE SAPPHIRE CAMBRIC

In a very short span of time, Sapphire has taken the pret industry of Pakistan by storm and is possibly one of the very few brands in Pakistan that takes high-street seriously. We recently attended the store opening of...

WHAT A MAN’S WATCH SAYS…

What is the best way to judge someone’s lifestyle based on what they wear? Check their wristwatch! Personally, we feel a watch, more than any other accessory or clothing item, can be a window into who the other person is...

ideas- by gul ahmed

PICK OF THE MONTH: IDEAS PRET

Pakistan has one of the most unforgiving summers in the world. Which is why we really love scouting for a great kurta every chance we get. For kurta shopping, our priority is always finding that piece which can be paired in...

4 ALTERNATIVE HANDBAGS TO MAKE A STATEMENT

Too much of anything gets boring, mundane and honestly speaking irritating. We feel quite the same about handbag choices. With constant #OOTD Instagram posts, Snapchat 'look of the day' snaps and street style photography, we're continuously interacting with people's...

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