Summer is all about ecstatic cool vibes, eye-popping colours and bold prints. Designers have been going gaga over displaying summer collections back-to-back, which we all end up wearing, or more like twinning! But you know what’s more fun and...
It seems everything in fashion this season is embroidered. Embroidery made its comeback last year spring, and since then we’ve seen it absolutely everywhere, either with a lawn trouser or even jeans, everything has embroidery on it and we are in...
The second leg of the Pantene Hum Show Case was an extraordinary affaire that displayed radical and positively new collection of some of the veteran and emerging designers of Pakistan in all their creative glory. What was seen was...
Soon we will be marching on the beat of March 23, Pakistan Day and remember why we love this country dearly. But for all the women out there, they have one absolutely major reason to rejoice; PAKISTAN DAY SALES!...
As the sun shines brighter and flowers blossom, you know it’s time to gear up for your summer wardrobe. In this modern age, it has become so important to stay up-to-date with the latest trends. It is the wish...
We’re back with yet another episode of The Stylist, and listen up because this one’s really special for two very incredible reasons. For starters it was Valentine’s Day and there was love everywhere, and number two, Team SiddySays was...
Behind every celebrity's look, there's either a fleet of stylists or just one person who understands the metamorphosis of fashion, and therefore, ups their image game for the media. For the promotional tour of Parchi, I styled the very...
We love working with our favourite celebs. So when it was time to style Hareem Farooq, we were elated. For Parchi's promotions, we naturally dolled up the film's actor and producer in 3 different looks. In her first and...
Since most of you already have hit the sales and ridiculously splurged on the steamy January winter sales and stocked up on most of the hot-selling pieces for the next season, we applaud your pro activeness! And those of...
Weddings are the perfect time to dress up and look your absolute best with all the friends and family around, and while we don’t really get the time to play eastern in our day-to-day routine, this wedding season is...